The launch of Recap, Slack's new AI-powered feature, emphasizes the importance of crafting a delightful user experience. Recap provides daily summaries of channels that users may not actively engage with, aiming to enhance their overall interaction with Slack. The team recognized that functionality alone was not enough; the experience needed to feel fresh and enjoyable, embodying the essence of what makes Slack unique. Slack has a reputation for its commitment to craft excellence, which is reflected in its focus on simplicity, accessibility, and user delight. The team aimed to ensure that every interaction with Recap was intentional and engaging, incorporating playful elements and thoughtful copy. Despite tight production timelines, the team prioritized craft, understanding that this feature could significantly alter how users engage with Slack. To achieve this, the team members took on various roles that extended beyond their usual responsibilities. McKenna led the design direction, Chris focused on visual and motion design, Zara worked on content localization, and Naman explored user interface patterns. This collaborative approach allowed them to maintain steady progress while also enjoying the opportunity to develop skills outside their typical scope. Effective communication was crucial during the project, especially given the tight schedule. The team established a template for sharing feedback and updates, ensuring everyone was aligned on priorities and progress. This over-communication helped alleviate concerns about maintaining a high standard of craft, allowing for quick cycles of ideation and feedback. Rich prototyping played a significant role in the development process. The team emphasized the importance of gathering user feedback at every stage, from initial concepts to beta releases. By presenting multiple options and incorporating real data, they created prototypes that closely resembled the final product. This approach allowed them to identify potential issues early, such as the unintended implications of motion design. The team also recognized the need to balance platform parity with unique experiences for desktop and mobile users. They adapted features like background color changes and animations to suit each platform while maintaining a consistent overall experience. This attention to detail from the project's inception ensured that interactions were polished and well-integrated. Ultimately, the team concluded that investing time and energy into craft is essential, even under tight deadlines. This commitment not only enhances the user experience but also encourages team members to explore innovative design concepts. By prioritizing craft, the team can inspire others to value quality in their work, fostering a culture of excellence across the organization.